Financial Planning


The Entrusted Difference

Financial planning has historically been a transactional experience rather than a consultative one. Many financial planners got their start as investment or insurance salespeople and their compensation was based on closing a transaction to earn a commission. This approach to financial planning often left clients feeling as if the planning process was just a fancy sales process for whatever product their financial planner was selling. As the adage goes, if the only tool you have is a hammer, everything looks like a nail.

As more people demanded actual advice from the financial planning industry, planners began offering financial plans that were advice-focused and product agnostic. The shift toward this model was a major step forward but not everyone has made the transition.

Questions to Consider

Before we continue, consider the following:



Do I want to receive ongoing financial advice, or do I want help purchasing a specific product?



Am I comfortable coordinating and organizing all aspects of my financial picture on my own or would I like help from a professional?



Do I have the time, energy, and knowledge to manage my finances or would I prefer to leverage an expert’s process and advice?

What Is Financial Planning?

Financial planning gives you access to ongoing financial advice and guidance from a financial professional. The planning engagement is specific to your goals and current financial situation. Your planning engagement revolves around the advice you receive, and the advice is product agnostic.

Working with a financial advisor ensures that your planning is ongoing and not a one-time event. You and your advisor will continue to monitor progress and optimize your plan to ensure you remain on track for your goals.


What Does It Include?

Your financial advisor will use our proprietary tools and planning process to help optimize the four key domains in your financial world.



Your assets are the things you own like your house, car, savings, and investments. Each has its purpose and place, and your advisor will advise you on how to coordinate and grow your assets in line with your long term and short term goals.



Liabilities are things you owe like mortgages, student loans, consumer debt, credit cards, and deferred taxes. Your advisor will advise you how to leverage smart debt and eliminate bad debt.



Protection includes your life, disability, health, and other insurance coverages, as well as your legal documents like wills and trusts. Your advisor will help you protect what you have today and ensure your cash flow continues even if the unexpected happens.


Cash Flow

Your cash flow is all of the income that flows into your life. Cash flow drives everything in your financial world and your advisor will work with you to put it to its highest and best use.

Financial Planning With Entrusted Capital

The financial planning industry has continued to change throughout time. The principles of our planning philosophy have remained tried and true, but we realize that offering new ways to work with us is essential to continue providing quality advice and a personalized client experience.

We start by understanding where you are today and what you hope to get out of work together. We’ll draft an engagement letter and outline a plan for our ongoing work with specific understanding about what is expected by all parties in the process. Your advisor will organize your complete financial picture and will populate a secure, personalized website with your financial data to provide ongoing, up-to-date snapshots of your finances that will serve as the basis for our work together. Together, you’ll work to achieve your financial goals and monitor progress with a focus on optimizing cash flow, reducing taxes, and minimizing risk.


Next Steps

To learn more, check out our Learning Center, visit our services menu, or contact us today!

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